tep 1: Brown the Ground Beef
Heat a large skillet over medium-high heat.
Add the ground beef and break it into crumbles using a wooden spoon.
Cook for 7-10 minutes, or until browned and no longer pink.
Drain excess fat and set the cooked beef aside.
Step 2: Combine Ingredients
In a large 6-quart pot, add the browned beef, tomato juice, and tomato purée.
Stir in the beans, onion, celery, and bell pepper.
Add all the seasonings and spices: chili powder, cumin, garlic powder, salt, black pepper, oregano, sugar, and cayenne pepper (if using).
Mix everything together until fully combined.
Step 3: Simmer the Chili
Cover the pot with a lid and bring it to a gentle simmer over medium-low heat.
Cook for 1 to 1 ½ hours, stirring every 15 minutes to prevent sticking.
For the best flavor, let it simmer longer to allow the spices to meld.
Step 4: Optional Slow Cooker Method
Transfer the browned beef and all other ingredients to a slow cooker.
Cook on low for 3 to 4 hours, stirring occasionally.